Windows 7 Ad Kills With Cuteness [Video]: "
Microsoft has experienced mixed results with its ad campaigns. A Seinfeld-Gates pairing was panned in the tech press, but its “Laptop Hunters” series had a positive impact on consumers’ value perception of Microsoft products (even if Apple did insist that one ad be changed).
Come to mention it, who can forget that bizarre projectile vomiting ad for Internet Explorer 8? Microsoft later attempted to remove the ad, after it had been shared widely around the web.
With the new operating system’s retail release scheduled for next month, it’s time for the Windows 7 ads to start rolling out. Microsoft’s strategy: kill with cuteness. An ad released this week features the return of Kylie, who shows us how simple it is to make slideshows on her new laptop.
